Whatever it is, the way you tell your story
can make all the difference.
Make it stand out.
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Branded Content
Branded content is a powerful tool for building recognition, establishing trust, and driving meaningful audience engagement. During her tenure at The Seattle Times, Erica was instrumental in developing and refining branded content strategies that leveraged the trusted Seattle Times name to deliver impactful storytelling for clients.
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Creative Development
Erica Fagien excels in creative development, seamlessly balancing collaboration with personal initiative to bring innovative campaigns to life. Whether collaborating with designers to curate impactful visuals, writing engaging copy, or integrating audio for dynamic social content, Erica's hands-on approach ensures every project aligns with the brand's vision and resonates with its target audience.
Her versatility extends beyond team efforts, as she often takes the lead in creating assets herself, demonstrating a keen eye for design and a deep understanding of brand storytelling that captivates and converts. -
Project Management
Erica brings extensive project management expertise. At Behind The Chair, she directly oversaw complex campaigns for over 40 clients, ranging from digital activations to Custom Content Creator Boxes - a process that involved extensive cross team collaboration. From initial strategy development to final delivery, she ensured every element aligned with client objectives, timelines, and brand identity.
Erica’s ability to streamline workflows, oversee cross-functional collaboration, and deliver high-quality content on time and within scope solidifies her reputation as a reliable and results-driven project manager.